Cycling has the power to change lives. The ability to drive gender equality by teaching women and girls teamwork, self-reliance, resilience and confidence. Encouraging women to ride their bikes isn't just good for women or business but for the community where they live.
Why the Bee?
Bees just like women are fascinating creatures, and essential to the survival of the human race.
In Ancient Egypt, the bee was associated with power and kingship.
They cooperate to maintain the hive making them powerful symbols for collaboration and hard work.
Bees are small and can be overlooked however they are incredibly important. This too can hold an important message. The most important contribution rarely comes from those who shout the loudest.
"Flout like a butterfly, sting like a bee." Muhammad Ali
